Tracking and do-not-track signals
While browsers allow you to disable the usage of cookies, we do not change our practices in response to a “Do Not Track” signal in the HTTP header from your browser or mobile application. We will not, for any marketing purposes, load cookies/web beacons or any other kind of software that tracks your general behavior while you are visiting third party websites or using third-party mobile applications. We do, however, track if you click on advertisements for Rentals.com services on third party platforms such as search engines and social networks, and may use analytics to track what you do in response to those advertisements
We may also track your activities on third party websites and mobile platforms in the following circumstances:
- When you link your account on a third party website with social networking functionality to your Rentals.com account;
- To show you content (which may include advertisements) that is more relevant to you; or
- For fraud prevention, risk assessment and regulatory compliance purposes.
We may, either directly or through third party companies and individuals we engage to provide services to us, also continue to track your behavior on our own Website or on our customers’ websites for purposes of our own customer support, analytics, research, product development, fraud prevention, risk assessment, regulatory compliance, investigation, as well as to enable you to use and access our Website. We may also, either directly or through third party companies and individuals we engage to provide services to us, track your behavior on our own Website or on our customers’ websites to market and advertise our services to you.